‘Holding up half of the sky’? A sociocultural comparison of gender-role portrayals in Chinese and US advertising

International Journal of Advertising

Volumn 16, Issue 4, 1997, Pages 295-319

  Cheng, Hong ^a  

^a BRADLEY UNIVERSITY   (United States)

Author keywords

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EID: 85064030561     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1997.11104698     Document Type: Article

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