Let them do the work: A participatory place branding approach

Journal of Place Management and Development

Volumn 7, Issue 3, 2014, Pages 225-234

  Zenker, Sebastian ^a   Erfgen, Carsten ^b  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b UNIVERSITY OF HAMBURG   (Germany)

Author keywords

Brand management; Internal branding; Participatory place branding; Place branding; Residents; Stakeholder participation

Indexed keywords

EID: 84914687083     PISSN: 17538335     EISSN: 17538343     Source Type: Journal    
DOI: 10.1108/JPMD-06-2013-0016     Document Type: Article

References (40)

1. Anholt, S. (2009)"Should place brands be simple?" Journal of Place Branding and Public Diplomacy, Vol. 5 No. 2, pp. 91-96.
2. Ashworth, G. J. and Voogd, H. (1990), Selling the City: Marketing Approaches in Public Sector Urban Planning, Belhaven, London.
3. Bennett, R. and Savani, S. (2003)"The rebranding of city places: an international comparative investigation" International Public Management Review, Vol. 4 No. 2, pp. 70-87.
4. Bingham, L. B., Nabatchi, T. and O'Leary, R. (2005)"The new governance: practices and processes for stakeholder and citizen participation in the work of government" Public Administration Review, Vol. 65 No. 5, pp. 547-558.
5. Boisen, M., Terlouw, K. and van Gorp, B. (2011)"The selective nature of place branding and the layering of spatial identities" Journal of Place Management and Development, Vol. 4 No. 2, pp. 135-147.
6. Braun, E. (2008), City Marketing: Towards an Integrated Approach, Erasmus Research Institute of Management (ERIM), Rotterdam.
7. Braun, E. (2012)"Putting city branding into practice" Journal of Brand Management, Vol. 19 No. 4, pp. 257-267.
8. Braun, E., Kavaratzis, M. and Zenker, S. (2013)"My city-my brand: the different roles of residents in place branding" Journal of Place Management and Development, Vol. 6 No. 1, pp. 18-28.
9. Bunge, B. and Pirck, P. (2011)"Erfolgsmuster der Marke Dresden" Public Marketing, Vol. 3 No. 5, pp. 4-7.
10. Burmann, C. and Zeplin, S. (2005)"Building brand commitment: a behavioural approach to internal brand management" Journal of Brand Management, Vol. 12 No. 4, pp. 279-300.
11. Collomb, C. and Kalandides, A. (2010)"The 'be Berlin' campaign: old wine in new bottles or innovative form of participatory place branding?" Ashworth, G. J. and Kavaratzis, M. (Eds), Towards Effective Place Brand Management: Branding European Cities and Regions, Edward Elgar, Cheltenham, pp. 173-190.
12. Eshuis, J. and Klijn, E.-H. (2012), Branding in Governance and Public Management, Routledge, New York, NY.
13. Eshuis, J., Braun, E. and Klijn, E.-H. (2013)"Place marketing as governance strategy: an assessment of obstacles in place marketing and their effects on attracting target groups" Public Administration Review, Vol. 73 No. 3, pp. 507-516.
14. Freire, J. R. (2009)"Local people: a critical dimension for place brands" Journal of Brand Management, Vol. 16 No. 7, pp. 420-438.
15. Garcia, M. (2006)"Citizenship practices and urban governance in European cities" Urban Studies, Vol. 43 No. 4, pp. 745-765.
16. Gertner, D. (2011)"A (tentative) meta-analysis of the 'place marketing' and 'place branding' literature" Journal of Brand Management, Vol. 19 No. 2, pp. 112-131.
17. Gregory, A. (2007)"Involving stakeholders in developing corporate brands: the communication dimension" Journal of Marketing Management, Vol. 23 Nos 1/2, pp. 59-73.
18. Hankinson, G. (2004)"Relational network brands: towards a conceptual model of place brands" Journal of Vacation Marketing, Vol. 10 No. 2, pp. 109-121.
19. Hospers, G-J. (2010)"Making sense of place: from cold to warm city marketing" Journal of Place Management and Development, Vol. 3 No. 3, pp. 182-193.
20. Ind, N. and Bjerke, R. (2007), Branding Governance: A Participatory Approach to the Brand Building Process, Wiley and Sons, London.
21. Jacobsen, B. P. (2009)"Investor-based place brand equity: a theoretical framework" Journal of Place Management and Development, Vol. 2 No. 1, pp. 70-84.
22. Kalandides, A. (2006)"Fragmented branding for a fragmented city: marketing Berlin" paper presented at the 6th European Urban and Regional Studies Conference, Roskilde, September, pp. 21-24.
23. Kalandides, A. (2011)"City marketing for Bogotá: a case study in integrated place branding" Journal of Place Management and Development, Vol. 4 No. 3, pp. 282-291.
24. Kaplan, R. S. and Norton, D. P. (1993)"Putting the balanced scorecard to work" Harvard Business Review, Vol. 70 No. 5, pp. 66-79.
25. Kavaratzis, M. (2012)"From 'necessary evil' to necessity: stakeholders' involvement in place branding" Journal of Place Management and Development, Vol. 5 No. 1, pp. 7-19.
26. Kavaratzis, M. and Ashworth, G. J. (2005)"City branding: an effective assertion of identity or a transitory marketing trick?" Tijdschrift voor Economische en Sociale Geografie, Vol. 96 No. 5, pp. 506-514.
27. Klijn, E.-H., Eshuis, J. and Braun, E. (2012)"The influence of stakeholder involvement on the effectiveness of place branding" Public Management Review, Vol. 14 No. 4, pp. 499-519.
28. Lucarelli, A. and Brorström, S. (2013)"Problematising place branding research: a meta-theoretical analysis of the literature" The Marketing Review, Vol. 13 No. 1, pp. 61-81.
29. Merrilees, B., Miller, D. and Herington, C. (2009)"Antecedents of residents' city brand attitudes" Journal of Business Research, Vol. 62 No. 3, pp. 362-367.
30. Mueller, A. and Schade, M. (2012)"Symbols and place identity: a semiotic approach to internal place branding-case study Bremen (Germany)" Journal of Place Management and Development, Vol. 5 No. 1, pp. 81-92.
31. O'Leary, R. and Iredale, I. (1976)"The marketing concept: quo vadis?" European Journal of Marketing, Vol. 10 No. 3, pp. 146-157.
32. Olsson, K. and Berglund, E. (2009)"City marketing: the role of the citizens" Nyseth, T. and Viken, A. (Eds), Place Reinvention: Northern Perspectives, Ashgate, Surrey, London, pp. 127-144.
33. Pirck, P. (2005)"Marke ist machbar" Planung & Analyse, Vol. 3 No. 3, pp. 2-6.
34. Warnaby, G. (2009)"Towards a service-dominant place marketing logic" Marketing Theory, Vol. 9 No. 4, pp. 403-423.
35. Zenker, S. (2011)"How to catch a city? The concept and measurement of place brands" Journal of Place Management and Development, Vol. 4 No. 1, pp. 40-52.
36. Zenker, S. and Beckmann, S. C. (2013)"My place is not your place-different place brand knowledge by different target groups" Journal of Place Management and Development, Vol. 6 No. 1, pp. 6-17.
37. Zenker, S. and Braun, E. (2010)"Branding a city-a conceptual approach for place branding and place brand management" proceedings of the 39th European Marketing Academy Conference, Copenhagen, Denmark, available at: www. placebrand. eu/publications (accessed 20 June 2013).
38. Zenker, S. and Martin, N. (2011)"Measuring success in place marketing and branding" Journal of Place Branding and Public Diplomacy, Vol. 7 No. 1, pp. 32-41.
39. Zenker, S. and Seigis, A. (2012)"Respect and the city: resident participation in place marketing" Journal of Place Management and Development, Vol. 5 No. 1, pp. 20-34.
40. Zenker, S., Petersen, S. and Aholt, A. (2013)"The Citizen Satisfaction Index (CSI): evidence for a four basic factor model in a German sample" Cities, Vol. 31, April, pp. 156-164.