My city - my brand: The different roles of residents in place branding

Journal of Place Management and Development

Volumn 6, Issue 1, 2013, Pages 18-28

  Braun, Erik ^a   Kavaratzis, Mihalis ^b   Zenker, Sebastian ^a  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b UNIVERSITY OF LEICESTER   (United Kingdom)

Author keywords

Brand management; Brands; Internal branding; Marketing; Place branding; Place marketing; Residents; Stakeholder participation

Indexed keywords

EID: 84878842034     PISSN: 17538335     EISSN: 17538343     Source Type: Journal    
DOI: 10.1108/17538331311306087     Document Type: Article

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