The 'be Berlin' campaign: Old wine in new bottles or innovative form of participatory place branding?

Towards Effective Place Brand Management: Branding European Cities and Regions

Volumn , Issue , 2010, Pages 173-190

  Colomb, Claire ^a   Kalandides, Ares ^b  

^a UNIVERSITY COLLEGE LONDON   (United Kingdom)

^b HUMBOLDT UNIVERSITY   (Germany)

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EID: 84857589535     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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