Putting city branding into practice

Journal of Brand Management

Volumn 19, Issue 4, 2012, Pages 257-267

  Braun, Erik ^a  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

branding; cities; city branding; city marketing; governance; place branding; place marketing

Indexed keywords

EID: 84855852523     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2011.55     Document Type: Article

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