Place Marketing as Governance Strategy: An Assessment of Obstacles in Place Marketing and Their Effects on Attracting Target Groups

Public Administration Review

Volumn 73, Issue 3, 2013, Pages 507-516

  Eshuis, Jasper ^a   Braun, Erik ^b   Klijn, Erik Hans ^a  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84877335185     PISSN: 00333352     EISSN: 15406210     Source Type: Journal    
DOI: 10.1111/puar.12044     Document Type: Article

References (42)

1. Andersson, Lynne M., and Thomas S. Bateman. 1997. Cynicism in the Workplace: Some Causes and Effects. Journal of Organizational Behavior 18(5): 449-69.
2. Ashworth, Gregory J., and Henk Voogd. 1990. Selling the City: Marketing Approaches in Public Sector Urban Planning. London: Belhaven Press.
3. Atkinson, Michael M., and William D. Coleman. 1992. Policy Networks, Policy Communities, and the Problems of Governance. Governance 5(2): 154-80.
4. Babakus, Emin, Carl E. Ferguson, Jr., and Karl G. Joereskog. 1987. The Sensitivity of Confirmatory Maximum Likelihood Factor Analysis to Violations of Measurement Scale and Distributional Assumptions. Journal of Marketing Research 24(2): 222-28.
5. Bardach, Eugene. 1996. Turf Barriers to Interagency Collaboration. In The State of Public Management, edited by Donald F. Kettl and H. Brinton Milward, 168-92. Baltimore: Johns Hopkins University Press.
6. Barzelay, Michael. 2001. The New Public Management: Improving Research and Policy Dialogue. Berkeley: University of California Press.
7. Bennett, Roger, and Sharmila Savani. 2003. The Rebranding of City Places: An International Comparative Investigation. International Public Management Review 4(2): 70-87.
8. Braun, Erik. 2008. City Marketing: Towards an Integrated Approach. PhD diss., Erasmus University Rotterdam.
9. Braun, Erik, Jasper Eshuis, Erik-Hans Klijn, and Paul Blijs. 2010. Nationale Citymarketing Monitoring 2010: Resultaten deel I. Rotterdam, Netherlands: Erasmus University Rotterdam.
10. Dinnie, Keith. 2011. City Branding: Theory and Cases. Houndmills, UK: Palgrave Macmillan.
11. Eshuis, Jasper, and Jurian Edelenbos. 2008. Branding in Urban Regeneration. Journal of Urban Regeneration and Renewal 2(3): 272-82.
12. Eshuis, Jasper, and Arthur Edwards. 2012. Branding the City: The Democratic Legitimacy of a New Mode of Governance. Urban Studies. Published electronically September 25. doi: 10.1177/0042098012459581.
13. Eshuis, Jasper, and Erik-Hans Klijn. 2012. Branding in Governance and Public Management. London: Routledge.
14. Field, Andy. 2009. Discovering Statistics Using SPSS. London: Sage Publications.
15. Gold, John R., and Stephen V. Ward, eds. 1994. Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions. Chichester, UK: Wiley.
16. Graddy, Elizabeth A. 1998. Multivariate Regression Analysis in Public Policy and Administration. In Handbook of Research Methods in Public Administration, edited by Gerald Miller and Marcia Lynn Whicker, 377-408. New York: Marcel Dekker.
17. Greenberg, Miriam. 2008. Branding New York: How a City in Crisis Was Sold to the World. New York: Routledge.
18. Hanf, Kenneth, and Fritz Scharpf, eds. 1978. Interorganizational Policy Making: Limits to Coordination and Central Control. London: Sage Publications.
19. Hospers, Gert 2006. Borders, Bridges and Branding: The Transformation of the Øresund Region into an Imagined Space. European Planning Studies 14(8): 1015-33.
20. Kavaratzis, Mihalis. 2004. From City Marketing to City Branding: Towards a Theoretical Framework for Developing City Brands. Place Branding 1(1): 58-73.
21. ---. 2009. What Can We Learn from City Marketing Practice? European Spatial Research and Policy 16(1): 41-58.
22. Kavaratzis, Mihalis, and Gregory J. Ashworth. 2005. City Branding: An Effective Assertion of Identity or a Transitory Marketing Trick? Tijdschrift voor Economische en Sociale Geografie 96(5): 506-14.
23. Klijn, Erik-Hans, Jasper Eshuis, and Erik Braun. 2012. The Influence of Stakeholder Involvement on the Effectiveness of Place Branding. Public Management Review 14(4): 499-519.
24. Klijn, Erik-Hans, and Joop Koppenjan. 2000. Politicians and Interactive Decision Making: Institutional Spoilsports or Playmakers. Public Administration 78(2): 365-87.
25. Kolenikov, Stanislas, and Gustavo Angeles. 2004. The Use of Discrete Data in PCA: Theory, Simulations, and Applications to Socioeconomic Indices. Working Paper no. WP-04-85, University of North Carolina, Carolina Population Center.
26. Koppenjan, Joop, and Erik-Hans Klijn. 2004. Managing Uncertainties in Networks: A Network Approach to Problem Solving and Decision Making. London: Routledge.
27. Kotler, Philip, Gary Armstrong, John Saunders, and Veronica Wong. 1999. Principles of Marketing. 2nd European ed. London: Prentice Hall.
28. Kotler, Philip, and David Gertner. 2002. Country as Brand, Product, and Beyond: A Place Marketing and Brand Management Perspective. Brand Management 9(4-5): 249-61.
29. Kotler, Philip, Donald H. Haider, and Irving Rein. 1993. Marketing Places: Attracting Investments, Industries, and Tourism to Cities, States, and Nations. New York: Free Press.
30. McGuire, Michael, and Robert Agranoff. 2011. The Limitations of Public Management Networks. Public Administration 89(2): 265-84.
31. Muthen, Bengt O. 1984. A General Structural Equation Model with Dichotomous, Ordered Categorical, and Continuous Latent Variable Indicators. Psychometrika 49(1): 115-32.
32. Pierre, Jon, ed. 2000. Debating Governance: Authority, Steering, and Democracy. Oxford, UK: Oxford University Press.
33. Pierre, Jon, and B. Guy Peters. 2000. Governance, Politics, and the State. New York: St. Martin's Press.
34. Podsakoff, Philip M., and Dennis W. Organ. 1986. Self-Reports in Organizational Research: Problems and Prospects. Journal of Management 12(4): 531-44.
35. Pollitt, Christopher, Sandra van Thiel, and Vincent Homburg, eds. 2007. New Public Management in Europe: Adaptation and Alternatives. Houndmills, UK: Palgrave Macmillan.
36. Pressman, Jeffrey L., and Aaron Wildavsky. 1973. Implementation: How Great Expectations in Washington Are Dashed in Oakland. Berkeley: University of California Press.
37. Scharpf, Fritz. 1997. Games Real Actors Play: Actor-Centered Institutionalism in Policy Research. Boulder, CO: Westview Press.
38. Stigel, Jørgen, and Søren Frimann. 2006. City Branding-All Smoke, No Fire? Nordicom Review 27(2): 245-68.
39. Van den Berg, Leo, and Erik Braun. 1999. Urban Competitiveness, Marketing and the Need for Organizing Capacity. Urban Studies 36(5-6): 987-99.
40. Walsh, Kieron. 1994. Marketing and Public Sector Management. European Journal of Marketing 28(3): 63-71.
41. Ward, Stephen V., and John R. Gold. 1994. Introduction. In Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions, edited by John R. Gold and Stephen V. Ward, 1-17. Chichester, UK: Wiley.
42. Woolridge, Jeffrey M. 2009. Introductory Econometrics: A Modern Approach. 4th ed. Mason, OH: South-Western.