Measuring success in place marketing and branding

Place Branding and Public Diplomacy

Volumn 7, Issue 1, 2011, Pages 32-41

  Zenker, Sebastian ^a   Martin, Nicole ^a  

^a UNIVERSITY OF HAMBURG   (Germany)

Author keywords

citizen equity; citizen satisfaction; place brand equity; place marketing; resident migration scale; success measurement

Indexed keywords

EID: 79954569492     PISSN: 17518040     EISSN: 17518059     Source Type: Journal    
DOI: 10.1057/pb.2011.5     Document Type: Article

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