The Influence of Stakeholder Involvement on The Effectiveness of Place Branding

Public Management Review

Volumn 14, Issue 4, 2012, Pages 499-519

  Klijn, Erik Hans ^a   Eshuis, Jasper ^a   Braun, Erik ^b  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

brand effectiveness; Branding; city marketing; place branding; stakeholder involvement

Indexed keywords

EID: 84861590758     PISSN: 14719037     EISSN: 14719045     Source Type: Journal    
DOI: 10.1080/14719037.2011.649972     Document Type: Article

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