Making sense of place: From cold to warm city marketing

Journal of Place Management and Development

Volumn 3, Issue 3, 2010, Pages 182-193

  Hospers, Gert/Jan ^a  

^a UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

Cities; Geography; Marketing; Relationship marketing; Target markets; The Netherlands

Indexed keywords

EID: 84993083370     PISSN: 17538335     EISSN: 17538343     Source Type: Journal    
DOI: 10.1108/17538331011083925     Document Type: Review

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