The roles of product lead-users and product experts in new product evaluation

Research Policy

Volumn 38, Issue 8, 2009, Pages 1340-1349

  Ozer, Muammer ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Innovation; Lead users; NPD; Product development

Indexed keywords

EMPIRICAL STUDIES; GOVERNMENTAL AGENCY; MARKET POTENTIAL; NEW PRODUCT; NPD; PRODUCT INNOVATION; RESEARCH INSTITUTIONS; RESEARCH POLICIES;

PRODUCT DEVELOPMENT; PROJECT MANAGEMENT;

RESEARCH;

EID: 68949169190     PISSN: 00487333     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.respol.2009.07.001     Document Type: Article

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