Collaborating with customer communities: Lessons from the lego group

MIT Sloan Management Review

Volumn 53, Issue 3, 2012, Pages 73-79

  Antorini, Yun Mi ^a   Muñiz Jr , Albert M ^b   Askildsen, Tormod ^c  

^a AARHUS UNIVERSITY   (Denmark)

^b DEPAUL UNIVERSITY   (United States)

^c LEGO Group   (Denmark)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84860428071     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (6)

1. P. Gloor and S. Cooper, "the New Principles of a swarm Business," mit sloan management review 48, no. 3 (April 2007): 81-84.
2. Y.M. Antorini and A.M. Muñiz, Jr., "self-extension, Brand community and user innovation," in "the routledge companion to identity and consumption" (Abingdon, u.k.: routledge, in press)
3. H.J. Schau, A.M. Muñiz, Jr. and E.J. Arnould, "How Brand community Practices create Value," Journal of marketing 73, no. 5 (september 2009): 30-51.
4. Jake Mckee, "Behind the curtains-Lego factory AfoL Project team," November 16, 2004, www.lugnet.cc/lego/?n=2588.
5. N. Franke and S. Shah, "How communities support innovative Activities: An exploration of Assistance and sharing Among end-users," research Policy 32, no.1 (2003): 157-78.
6. Cuusoo In Japanese means "imagination" or "wish." the Lego cuusoo blog, December 8, 2011, http://legocuusoo.posterous.com.