The use of Facebook to promote drinking among young consumers

Journal of Marketing Management

Volumn 30, Issue 13-14, 2014, Pages 1377-1401

  Moraes, Caroline ^a   Michaelidou, Nina ^b   Meneses, Rita W ^c  

^a Faculty of Engineering and Computing   (United Kingdom)

^b LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^c CATÓLICA LISBON SCHOOL OF BUSINESS AND ECONOMICS   (Portugal)

Author keywords

alcohol brands; Facebook; focus groups; netnography; social networking sites

Indexed keywords

EID: 84909944513     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2014.909512     Document Type: Article

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