Countering consumption in a culture of intoxication

Journal of Marketing Management

Volumn 26, Issue 13-14, 2010, Pages 1279-1294

  Fry, Marie Louise ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Alcohol; Anti consumption; Non drinkers; Responsible drinking; Social marketing

Indexed keywords

EID: 79958218655     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2010.522530     Document Type: Article

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