Tribal mattering spaces: Social-networking sites, celebrity affiliations, and tribal innovations

Journal of Marketing Management

Volumn 26, Issue 3-4, 2010, Pages 271-289

  Hamilton, Kathy ^a   Hewer, Paul ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Celebrity affiliations; Celebrity tribes; Consumer tribes; Social networking; Tribal innovations; Tribal marketing

Indexed keywords

EID: 79958122858     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/02672571003679894     Document Type: Article

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