The voice of the consumer speaks forcefully in brand identity: User-generated content forces smart marketers to listen

Journal of Advertising Research

Volumn 51, Issue SUPPL. 1, 2011, Pages 101-111

  Christodoulides, George ^a   Jevons, Colin ^b   Blackshaw, Pete ^c  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^b MONASH UNIVERSITY   (Australia)

^c NM Incite   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053027892     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-51-1-101-111     Document Type: Article

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