Evidence of IMC in social marketing

Journal of Social Marketing

Volumn 1, Issue 3, 2011, Pages 228-239

  Hawkins, Jacinta ^a   Bulmer, Sandy ^b   Eagle, Lynne ^c  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

^b MASSEY UNIVERSITY   (New Zealand)

^c UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

Author keywords

Communications; Effectiveness; Health promoting schools; IMC; Integrated marketing communications; New Zealand; Primary schools; Social marketing

Indexed keywords

EID: 84872135291     PISSN: 20426763     EISSN: 20426771     Source Type: Journal    
DOI: 10.1108/20426761111170722     Document Type: Article

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