Reconstructing the South: How commercial myths compete for identity value through the ideological shaping of popular memories and countermemories

Journal of Consumer Research

Volumn 34, Issue 5, 2008, Pages 595-613

  Thompson, Craig ^a   Tian, Kelly ^b  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38949157639     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/520076     Document Type: Article

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