Alcohol counter-advertising and the media - A review of recent research

Alcohol Research and Health

Volumn 26, Issue 1, 2002, Pages 15-21

  Agostinelli, Gina ^a   Grube, Joel W ^a  

^a PREVENTION RESEARCH CENTER   (United States)

Author keywords

Alcohol or other drug (AOD) product advertising; AOD advertising impact; Behavioral change; Counter advertising; Mass media prevention approach; Public service announcement; Survey of research; Warning label

Indexed keywords

ADVERTIZING; ALCOHOLIC BEVERAGE; DRINKING BEHAVIOR; HUMAN; MASS MEDIUM; METHODOLOGY; PACKAGING; PSYCHOLOGICAL ASPECT; REVIEW; STATISTICS; THEORETICAL MODEL;

ADVERTISING; ALCOHOL DRINKING; ALCOHOLIC BEVERAGES; HUMANS; MASS MEDIA; MODELS, THEORETICAL; PRODUCT LABELING;

EID: 0036052267     PISSN: 0090838X     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (5)

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3. ATKIN, C.K. Survey and experimental research on effects of alcohol advertising. In: Martin, S.E., ed. The Effects of the Mass Media on the Use and Abuse of Alcohol NIAAA Research Monograph No. 28, NIH Publication No. 95-3743, Rockville, MD: National Institute on Alcohol Abuse and Alcoholism, 1995. pp. 39-68.
4. WYLLIE, A.; ZHANG, J.F.; AND CASSWELL, S. Responses to televised alcohol advertisements associated with drinking behavior of 10-17-year-olds. Addiction 93:361-371, 1998.
5. ZUCKERMAN, M. Behavioral Expressions of Biosocial Bases of Sensation Seeking. New York: Cambridge University Press, 1994.