A netnographic exploration listening to online consumer conversations

Journal of Advertising Research

Volumn 50, Issue 2, 2010, Pages 181-196

  Jayanti, Rama K ^a  

^a CLEVELAND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77958167526     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849910091348     Document Type: Article

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