Audience heterogeneity and the effectiveness of market signals: How to overcome liabilities of foreignness in film exports?

Academy of Management Journal

Volumn 57, Issue 5, 2014, Pages 1360-1384

  Kim, Heeyon ^a   Jensen, Michael ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b UNIVERSITY OF MICHIGAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84908406738     PISSN: 00014273     EISSN: None     Source Type: Journal    
DOI: 10.5465/amj.2011.0903     Document Type: Article

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