Culture matters: Consumer acceptance of U.S. films in foreign markets

Journal of International Marketing

Volumn 13, Issue 4, 2005, Pages 80-103

  Craig, C Samuel ^b   Greene, William H ^a   Douglas, Susan P ^b,c  

^a Media Faculty   (United States)

^b Department of Marketing and International Business ^*

^c NEW YORK UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 29344474250     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.2005.13.4.80     Document Type: Review

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