Exploring art film audiences: A marketing analysis

Journal of Promotion Management

Volumn 15, Issue 1-2, 2009, Pages 212-228

  Chuu, Sharon L H ^a   Chang, Jennifer C ^b   Zaichkowsky, Judith L ^b  

^a British Columbia ^*

^b SIMON FRASER UNIVERSITY   (Canada)

Author keywords

Art films; Audiences; Film industry; Marketing; Movies

Indexed keywords

EID: 70849097108     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496490902835688     Document Type: Article

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