A History of Comparative Advertising in the United States

Journalism and Communication Monographs

Volumn 15, Issue 3, 2013, Pages 114-216

  Beard, Fred K ^a  

^a UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

advertising history; advertising message strategy; comparative advertising

Indexed keywords

EID: 84907065995     PISSN: 15226379     EISSN: 21614342     Source Type: Journal    
DOI: 10.1177/1522637913486092     Document Type: Article

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