The US advertising industry’s self-regulation of comparative advertising

Journal of Historical Research in Marketing

Volumn 4, Issue 3, 2012, Pages 369-386

  Beard, Fred ^a  

^a UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

Advertising history; Advertising self regulation; Advertising standards; Comparative advertising; United States of America

Indexed keywords

EID: 84907590521     PISSN: 1755750X     EISSN: 17557518     Source Type: Journal    
DOI: 10.1108/17557501211252943     Document Type: Article

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