Competition and combative advertising: An historical analysis

Journal of Macromarketing

Volumn 31, Issue 4, 2011, Pages 387-402

  Beard, Fred K ^a  

^a UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

advertising history; combative advertising; comparative advertising; competition

Indexed keywords

EID: 84055178927     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146711405667     Document Type: Review

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