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Volumn 31, Issue 4, 2011, Pages 387-402

Competition and combative advertising: An historical analysis

Author keywords

advertising history; combative advertising; comparative advertising; competition

Indexed keywords


EID: 84055178927     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146711405667     Document Type: Review
Times cited : (14)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.