The subsiding sizzle of advertising history Methodological and theoretical challenges in the post advertising age

Journal of Historical Research in Marketing

Volumn 3, Issue 4, 2011, Pages 528-548

  Schwarzkopf, Stefan ^a  

^a Department of Management Politics Philosophy and History Copenhagen Business School ^*  (Denmark)

Author keywords

Advertising; Advertising research; Creative thinking; History of ideas; Marketing history; Methodology; Narratives; Narratology; Semiotics

Indexed keywords

EID: 84875839431     PISSN: 1755750X     EISSN: 17557518     Source Type: Journal    
DOI: 10.1108/17557501111183653     Document Type: Article

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