Negative comparative advertising: When marketers attack

Marketing Metaphors and Metamorphosis

Volumn , Issue , 2008, Pages 146-161

  Beard, Fred ^a  

^a UNIVERSITY OF OKLAHOMA   (United States)

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EID: 85018234254     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1057/9780230227538     Document Type: Chapter

References (21)

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