The impact of standards competition on consumers: Effectiveness of product information and advertising formats

Journal of Marketing Research

Volumn 43, Issue 2, 2006, Pages 224-226

  Chakravarti, Amitav ^a   Xie, Jinhong ^b  

^a NEW YORK UNIVERSITY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33744508691     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.2.224     Document Type: Article

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