A further assessment of indirect comparative advertising claims of superiority over all competitors

Journal of Advertising

Volumn 35, Issue 4, 2006, Pages 53-64

  Miniard, Paul W ^a   Barone, Michael J ^b   Rose, Randall L ^c   Manning, Kenneth C ^d,e  

^a FLORIDA INTERNATIONAL UNIVERSITY   (United States)

^b IOWA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF SOUTH CAROLINA   (United States)

^d Department of Marketing ^*

^e Department of Environmental and Radiological Health Sciences   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846080086     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367350404     Document Type: Article

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