A cross-country investigation of recall of and attitude toward comparative advertising

Journal of Advertising

Volumn 27, Issue 2, 1998, Pages 111-122

  Donthu, Naveen ^a  

^a GEORGIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000010053     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1998.10673556     Document Type: Article

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