George Washington Hill and the “Reach for a Lucky … ” campaign

Journal of Historical Research in Marketing

Volumn 2, Issue 2, 2010, Pages 148-165

  Beard, Fred ^a   Klyueva, Anna ^a  

^a UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

Advertisements; Cigarettes; Marketing strategy; United States of America

Indexed keywords

EID: 84907590163     PISSN: 1755750X     EISSN: 17557518     Source Type: Journal    
DOI: 10.1108/17557501011042524     Document Type: Article

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