Comparative versus noncomparative advertising: A meta-analysis

Journal of Marketing

Volumn 61, Issue 4, 1997, Pages 1-15

  Grewal, Dhruv ^a   Kavanoor, Sukumar ^a   Fern, Edward F ^a   Costley, Carolyn ^a   Barnes, James ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031318788     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1252083     Document Type: Review

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