Does the frame of a comparative ad moderate the effectiveness of extrinsic information cues?

Journal of Consumer Research

Volumn 33, Issue 1, 2006, Pages 115-122

  Roggeveen, Anne L ^a,b   Grewal, Dhruv ^a,b   Gotlieb, Jerry ^c  

^a Department of Marketing ^*

^b BABSON COLLEGE   (United States)

^c WESTERN KENTUCKY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745797233     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/504142     Document Type: Article

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