The impact of "e-atmospherics" on physical stores

Journal of Retailing and Consumer Services

Volumn 21, Issue 5, 2014, Pages 851-859

  Poncin, Ingrid ^a   Ben Mimoun, Mohamed Slim ^b  

^a UNIVERSITÉ CATHOLIQUE DE LOUVAIN   (Belgium)

^b UNIV LILLE   (France)

Author keywords

Atmospherics; Augmented reality; E Atmospherics; In store technologies; Shopping value

Indexed keywords

CONSUMPTION BEHAVIOR; MARKETING; SHOPPING ACTIVITY; VIRTUAL REALITY;

EID: 84905967839     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2014.02.013     Document Type: Article

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