Demand pull and technology push perspective in technology-based innovations for the points of sale: The retailers evaluation

Journal of Retailing and Consumer Services

Volumn 21, Issue 1, 2014, Pages 43-47

  Pantano, Eleonora ^a,b   Viassone, Milena ^c  

^a UNIVERSITY OF CALABRIA   (Italy)

^b EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^c UNIVERSITY OF TURIN   (Italy)

Author keywords

Demand pull; Innovation management; Retailing; Technology acceptance; Technology management

Indexed keywords

ADVANCED TECHNOLOGY; INNOVATION; MANAGEMENT; RETAILING;

EID: 84888427828     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2013.06.007     Document Type: Article

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