Early versus potential adopters: Exploring the antecedents of use intention in the context of retail service innovations

International Journal of Retail and Distribution Management

Volumn 38, Issue 6, 2010, Pages 443-459

  Chiu, Yen Ting Helena ^a   Fang, Shih Chieh ^b   Tseng, Chuan Chuan ^b  

^a NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

^b NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

Consumer behaviour; Innovation; Retailing; Self service; Taiwan

Indexed keywords

EID: 77951980586     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590551011045357     Document Type: Article

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