The Spell of Green: Can Frontal EEG Activations Identify Green Consumers?

Journal of Business Ethics

Volumn 122, Issue 3, 2014, Pages 511-521

  Lee, Eun Ju ^a   Kwon, Gusang ^a   Shin, Hyun Jun ^a   Yang, Seungeun ^a   Lee, Sukhan ^a   Suh, Minah ^a  

^a Sungkyunkwan University   (South Korea)

Author keywords

Advertising; Corporate social responsibility; Electroencephalography; Frontal lobe; Green consumers; Neuromarketing

Indexed keywords

EID: 84903577893     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-013-1775-2     Document Type: Article

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