Neuromarketing: The New Science of Consumer Behavior

Society

Volumn 48, Issue 2, 2011, Pages 131-135

  Morin, Christophe ^a  

^a NONE   (United States)

Author keywords

Advertising; Consumer behavior; EEG; fMRI; Marketing research; Neuromarketing; Neuroscience

Indexed keywords

EID: 79951726956     PISSN: 01472011     EISSN: None     Source Type: Journal    
DOI: 10.1007/s12115-010-9408-1     Document Type: Editorial

References (6)

1. Ariely, D., & Berns, G. S. 2010. Neuromarketing: The hope and hype of neuroimaging in business. Nature reviews Neuroscience (March).
2. Fugate, D. L. 2007. Neuromarketing: A layman's look at neuroscience and its potential application to marketing practice. Journal of Consumer Marketing, 24(7), 385-394.
3. Glimcher, P. W. 2009. Neuroeconomics: Decision-making and the brain. London: Elsevier.
4. Kenning, P., Plassmann, H., & Ahlert, D. 2007. Applications of functional magnetic resonance imaging for market research. Qualitative Market Research, 2, 135-152.
5. Knutson, B., Rick, S., Wimmer, E. G., Prelec, D., & Loewenstein, G. 2007. Neural predictors of purchases. Neuron, 53, 147-156.
6. Lee, N., Broderick, L., & Chamberlain, L. 2006. What is 'neuromarketing'? A discussion and agenda for future research. International Journal of Psychophysiology, 63, 200-204.