Spectral EEG frontal asymmetries correlate with the experienced pleasantness of TV commercial advertisements

Medical and Biological Engineering and Computing

Volumn 49, Issue 5, 2011, Pages 579-583

  Vecchiato, Giovanni ^a,b   Toppi, Jlenia ^a   Astolfi, Laura ^a,b   De Vico Fallani, Fabrizio ^a,b   Cincotti, Febo ^b   Mattia, Donatella ^b   Bez, Francesco ^b   Babiloni, Fabio ^a,b  

^a SAPIENZA UNIVERSITY OF ROME   (Italy)

^b IRCCS FONDAZIONE SANTA LUCIA   (Italy)

Author keywords

EEG frontal asymmetry; Emotion; Neuromarketing; Pleasantness; Power spectral density

Indexed keywords

ALPHA ACTIVITIES; CORRELATION ANALYSIS; DESYNCHRONIZATION; EMOTION; NEUROMARKETING; PLEASANTNESS; POWER SPECTRAL; POWER-SPECTRA; TV COMMERCIAL; VIDEO-CLIPS;

POWER SPECTRAL DENSITY; SPECTRAL DENSITY;

POPULATION STATISTICS;

ADULT; ADVERTIZING; ARTICLE; BRAIN MAPPING; ELECTROENCEPHALOGRAPHY; FEMALE; FRONTAL LOBE; HUMAN; MALE; METHODOLOGY; PHYSIOLOGY; PLEASURE; SIGNAL PROCESSING; TELEVISION;

ADULT; ADVERTISING AS TOPIC; BRAIN MAPPING; ELECTROENCEPHALOGRAPHY; FEMALE; FRONTAL LOBE; HUMANS; MALE; PLEASURE; SIGNAL PROCESSING, COMPUTER-ASSISTED; TELEVISION; YOUNG ADULT;

EID: 79959882336     PISSN: 01400118     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11517-011-0747-x     Document Type: Article

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