Exploring the relationship between environmental orientation and brand value: Is there fire or only smoke?

Business Strategy and the Environment

Volumn 19, Issue 2, 2010, Pages 90-103

  First, Ivana ^a   Khetriwal, Deepali Sinha ^b  

^a University of Rijeka   (Croatia)

^b UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Brand identity; Brand value; Corporate social responsibility; Environment; Environmental branding; Environmental performance

Indexed keywords

CORPORATE STRATEGY; ENVIRONMENTAL POLICY; ENVIRONMENTAL VALUES; ENVIRONMENTALISM; PERFORMANCE ASSESSMENT; SUSTAINABLE DEVELOPMENT;

EID: 77953591791     PISSN: 09644733     EISSN: 10990836     Source Type: Journal    
DOI: 10.1002/bse.619     Document Type: Article

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