Strategically leveraging corporate social responsibility: A corporate branding perspective

California Management Review

Volumn 54, Issue 3, 2012, Pages 34-60

  Vallaster, Christine ^a   Lindgreen, Adam ^b   Maori, François ^c  

^a UNIVERSITY OF LIECHTENSTEIN   (Liechtenstein)

^b CARDIFF UNIVERSITY   (United Kingdom)

^c IESEG SCHOOL OF MANAGEMENT   (France)

Author keywords

Brand management; Corporate brand; Corporate identity; Corporate marketing; Corporate social responsibility; Qualitative research

Indexed keywords

EID: 84863453660     PISSN: 00081256     EISSN: None     Source Type: Journal    
DOI: 10.1525/cmr.2012.54.3.34     Document Type: Review

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