In the ancient world, virgin olive oil was called "liquid gold" by Homer and "the great healer" by Hippocrates. Why has this mythic image been forgotten?

Food Research International

Volumn 62, Issue , 2014, Pages 1062-1068

  Clodoveo, Maria Lisa ^a   Camposeo, Salvatore ^a   De Gennaro, Bernardo ^a   Pascuzzi, Simone ^a   Roselli, Luigi ^a  

^a UNIVERSITY OF BARI   (Italy)

Author keywords

Asymmetric information; Consumer attitude; Extra virgin olive oil; Food labeling

Indexed keywords

COMMERCE; COSTS; CRUDE OIL PRICE; GOLD;

ANCIENT GREEKS; ASYMMETRIC INFORMATION; CONSUMER ATTITUDES; CONSUMER MARKET; EXTRA VIRGIN OLIVE OIL; PRODUCTION COST; SENSORY PROPERTIES; VIRGIN OLIVE OIL;

OLIVE OIL;

EID: 84902479826     PISSN: 09639969     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodres.2014.05.034     Document Type: Letter

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