Trading-up mass-market goods to luxury products

Australasian Marketing Journal

Volumn 19, Issue 2, 2011, Pages 108-114

  Heine, Klaus ^a   Phan, Michel ^b  

^a TECHNISCHE UNIVERSITÄT BERLIN   (Germany)

^b ESSEC BUSINESS SCHOOL   (France)

Author keywords

Luxury consumer survey; Luxury definition; Luxury product attributes; Repertory grid method

Indexed keywords

EID: 79955662446     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2011.03.001     Document Type: Article

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