Means-end chains analysis of extra virgin olive oil purchase and consumption behavior

Food Quality and Preference

Volumn 22, Issue 3, 2011, Pages 304-316

  Santosa, Metta ^a   Guinard, Jean Xavier ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

California; Extra virgin olive oil; Laddering; Means end chains analysis

Indexed keywords

EID: 78751567763     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2010.12.002     Document Type: Article

References (52)

1. Boecker A., Hartl J., Nocella G. How different are GM food accepters and rejecters really? A means-end chains application to yogurt in Germany. Food Quality and Preference 2008, 19:383-394.
2. Botschen G., Thelen E. Hard versus soft laddering: Implications for appropriate use. New developments and approaches in consumer behaviour research 1998, 321-339. Schäffer-Poeschel, Stuttgart. I. Balderjahn, C. Mennicken, E. Vernette (Eds.).
3. Brownlee C. Olives alive. Science News 2005, 168(10):147-148.
4. Caporale G., Policastro S., Carlucci A., Monteleone E. Consumer expectations for sensory properties in virgin olive oils. Food Quality and Preference 2006, 17(1-2):116-125.
5. Claeys C., Swinnen A., Vanden Abeele P. Consumers' means-end chains for "think" and "feel" products. International Journal of Research in Marketing 1995, 12:193-208.
6. Connors M., Bisogni C.A., Sobal J., Devine C.M. Managing values in personal food systems. Appetite 2001, 36(3):189-200.
7. Costa A.I.de A., Dekker M., Jongen W.M.F. An overview of means-end theory: Potential application in consumer-oriented food product design. Trends in Food Science and Technology 2004, 15:403-415.
8. Costa A.I.de A., Schoolmeester D., Dekker M., Jongen W.M.F. To cook or not to cook: A means-end study of motives for choice of meal solutions. Food Quality and Preference 2007, 18:77-88.
9. Cubero E., Avancini de Almeida T., O'Mahony M. Cognitive aspects of difference testing: Memory and interstimulus delay. Journal of Sensory Studies 1995, 10:307-324.
10. de Ferran F., Grunert K.G. French fair trade coffee buyers' purchasing motives: an exploratory study using means-end chains analysis. Food Quality and Preference 2007, 18:218-229.
11. Dekhili S., d'Hauteville F. Effect of the region of origin on the perceived quality of olive oil: An experimental approach using a control group. Food Quality and Preference 2009, 20:525-532.
12. Espejel J., Fandos C., Flavián C. The influence of consumer degree of knowledge on consumer behavior: The case of Spanish olive oil. Journal of Food Products Marketing 2009, 15:15-37.
13. Food and Drug Administration (2004). FDA allows qualified health claim to decrease risk of coronary heart disease. Retrieved from: http://www.fda.gov/NewsEvents/Newsroom/PressAnnouncements/2004/ucm108368.htm.
14. Fotopoulos C., Krystallis A., Ness M. Wine produced by organic grapes in Greece: Using means-end chains analysis to reveal organic buyers' purchasing motives in comparison to the non-buyers. Food Quality and Preference 2003, 14:549-566.
15. Gengler C.E., Reynolds T.J. Consumer understanding and advertising strategy - Analysis and strategic translation of laddering data. Journal of Advertising Research 1995, 35(4):19-33.
16. Grunnert K.G., Grunert S.C. Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems. International Journal of Research in Marketing 1995, 12:209-225.
17. Grunert K.G., Beckmann S.C., Sørensen E. Means-end chains and laddering: an inventory of problems and an agenda for research. Understanding consumer decision making: The means-end approach to marketing and advertising strategy 2001, 63-90. Erlbaum, Mahwah, NJ. J.C. Olson, T.J. Reynolds (Eds.).
18. Grunnert K.G., Lähteenmäki L., Nielsen N.A., Poulsen J.B., Ueland O., Åström A. Consumer perceptions of food products involving genetic modification - Results from a qualitative study in four Nordic countries. Food Quality and Preference 2001, 12:527-542.
19. Guo L. Consumption flexibility, product configuration and market competition. Marketing Science 2006, 25(2):116-130.
20. Gutman J. A means-end chain model based on consumer categorization processes. Journal of Marketing 1982, 46(2):60-72.
21. Holbrook M.B., Lehman D.R., O'Shaughnessy J. Using versus choosing: The relationship of the consumption experience to reasons for purchasing. European Journal of Marketing 1986, 20(8):49-62.
22. Iaccarino T., Di Monaco R., Mincione A., Cavella S., Masi P. Influence of information on origin and technology on the consumer response: The case of soppressata salami. Food Quality and Preference 2006, 17(1-2):76-84.
23. International Olive Oil Council (2008a). Table 4: Consumption (1000tonnes). Retrieved from: http://www.internationaloliveoil.org/downloads/consommation1_ang.PDF.
24. International Olive Oil Council (2008b). Table 1: Production (1000 tonnes). Retrieved from: http://www.internationaloliveoil.org/downloads/production1_ang.PDF.
25. International Olive Oil Council (2008c). Table 2: Imports (1000 tonnes). Retrieved from: http://www.internationaloliveoil.org/downloads/importations1_ang.PDF.
26. Jaeger S.R. Non-sensory factors in sensory science research. Food Quality and Preference 2006, 17:132-144.
27. Jaeger S.R., MacFie H.J.H. The effect of advertising format and means-end information on consumer expectations for apples. Food Quality and Preference 2001, 12:189-205.
28. Juric B., Wosley A. Consumer attitudes towards imported food products. Food Quality and Preference 1998, 9(6):431-441.
29. Kuenzel J., Musters P. Social interactions and low involvement products. Journal of Business Research 2007, 60(8):876-883.
30. Lind L.W. Consumer involvement and perceived differentiation of different kinds of pork - A means-end chain analysis. Food Quality and Preference 2007, 18:690-700.
31. Martinez-Gonzales M.A., Sanchez-Villegas A. The emerging role of Mediterranean diets in cardiovascular epidemiology: Monounsaturated fats, olive oil, red wine or the whole pattern?. European Journal of Epidemiology 2004, 19(1):9-13.
32. Martinez M.G., Aragonés Z., Poole N. A repositioning strategy for olive oil in the UK market. Agribusiness 2002, 18(2):163-180.
33. Meiselman H.L., MacFie H.L.H. Food choice, acceptance and consumption 1996, Blackie Academic and Professional, London.
34. Miles S., Frewer L.J. Investigating specific concerns about different food hazards. Food Quality and Preference 2001, 12:47-61.
35. Mueller S., Lockshin L., Saltman Y., Blanford J. Message on a bottle: The relative influence of wine back label information on wine choice. Food Quality and Preference 2009, 21:22-32.
36. Mullen B., Johnson C. The psychology of consumer behavior 1990, Lawrence Erlbaum Associates, Hillsdale, New Jersey.
37. Nielsen N.A., Larsen-Bech T., Grunert K.G. Consumer purchase motives and product perceptions: A laddering study on vegetable oil in three countries. Food Quality and Preference 1998, 9:455-466.
38. Pieters R., Baumgartner H., Allen D. A means-end chain approach to consumer goal structures. International Journal of Research in Marketing 1995, 12:227-244.
39. Reynolds T.J., Guttman J. Laddering theory, method, analysis, and interpretation. Journal of Advertising Research 1988, 28:11-31. (Feb/Mar).
40. Reynolds T.J., Dethloff C., Westberg S.J. Advancements in laddering. Understanding consumer decision making: The means-end approach to marketing and advertising strategy 2001, 91-118. Erlbaum, Mahwah, NJ. J.C. Olson, T.J. Reynolds (Eds.).
41. Reynolds T.J., Gengler C.E., Howard D.J. A means-end analysis of brand persuasion through advertising. International Journal of Research in Marketing 1995, 12:257-266.
42. Roininen K., Arvola A., Lähteenmäki L. Exploring consumers' perceptions of local food with two different qualitative techniques: Laddering and word association. Food Quality and Preference 2006, 17:20-30.
43. Russell C.G., Busson A., Flight I., Bryan J., van Pabst J.A., Cox D.N. A comparison of three laddering techniques applied to an example of a complex food choice. Food Quality and Preference 2004, 15:569-583.
44. Saija A., Uccella N. Olive biophenols: Functional effects on human well-being. Trends in Food Science and Technology 2001, 11:357-363.
45. Santosa M., Abdi H., Guinard J.-X. A modified sorting task to investigate consumer perceptions of extra virgin olive oils. Food Quality and Preference 2010, 21:881-892.
46. Sun X., Collins R. The application of fuzzy logic in measuring consumption values: Using data of Chinese consumers buying imported fruit. Food Quality and Preference 2007, 18:576-584.
47. Tuck K.L., Hayball P.J. Major phenolic compounds in olive oil: Metabolism and health effects. The Journal of Nutritional Biochemistry 2002, 13:636-644.
48. van Rekom J., Wierenga B. On the hierarchical nature of means - End relationships in laddering data. Journal of Business Research 2007, 60:401-410.
49. van Rijswijk W., Frewer L.J., Menozzi D., Faioli G. Consumer perceptions of traceability: A cross-national comparison of the associated benefits. Food Quality and Preference 2008, 19:452-464.
50. Verbeke W., Ward R.W. Consumer interest in information cues denoting quality, traceability and origin: An application of ordered probit models to beef labels. Food Quality and Preference 2006, 17(6):453-467.
51. Vossen, P. M. (2004). California and world olive oil statistics. Sonoma County: University of California Cooperative Extension. Retrieved from: http://cesonoma.ucdavis.edu/.
52. Vossen, P. M. (2009). World and California olive oil production. Sonoma County: University of California Cooperative Extension. Retrieved from: http://cesonoma.ucdavis.edu/.