A better understanding of the structure of a wine market using the attribute of variety

International Journal of Business and Globalisation

Volumn 8, Issue 1, 2012, Pages 66-80

  Cohen, Justin ^a   Lockshin, Larry ^b   Sharp, Byron ^b  

^a Ecole Superieure d'Agriculture d'Angers   (France)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

'Double jeopardy'; 'Observed' performance measures; Attributes; Australia; Duplication of purchase; Marketing; Polarisation; Variety; Wine

Indexed keywords

EID: 84875879079     PISSN: 17533627     EISSN: 17533635     Source Type: Journal    
DOI: 10.1504/IJBG.2012.043972     Document Type: Article

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