Health claims as communication tools that enhance brand loyalty: The case of low-fat claims within the dairy food category

Journal of Marketing Communications

Volumn 17, Issue 3, 2011, Pages 213-228

  Krystallis, Athanasios ^a   Chrysochou, Polymeros ^a  

^a AARHUS SCHOOL OF BUSINESS   (Denmark)

Author keywords

Brand loyalty; Dirichlet; Health claims; Juster scale; Low fat foods

Indexed keywords

EID: 79959337495     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260903432836     Document Type: Article

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