Is the polarization index a valid measure of loyalty for evaluating changes over time?

Journal of Product and Brand Management

Volumn 20, Issue 2, 2011, Pages 111-120

  Corsi, Armando Maria ^a   Rungie, Cam ^a   Casini, Leonardo ^b  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b UNIVERSITY OF FLORENCE   (Italy)

Author keywords

Brand loyalty; Brands; Consumer behaviour; Customer loyalty; Wines

Indexed keywords

EID: 79954537714     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421111121107     Document Type: Article

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