-
1
-
-
0016963234
-
Equilibrium stochastic choice and market penetration theories: Derivations and comparisons
-
Bass, F., Jeuland, A. and Wright, G. (1976) Equilibrium stochastic choice and market penetration theories: derivations and comparisons, Management Science, 22(10), 1051-1063.
-
(1976)
Management Science
, vol.22
, Issue.10
, pp. 1051-1063
-
-
Bass, F.1
Jeuland, A.2
Wright, G.3
-
5
-
-
0031498515
-
Is your brand's loyalty too much, too little, or just right? Explaining deviations in loyalty from the Dirichlet Norm
-
Bhattacharya, C.B. (1997) Is your brand's loyalty too much, too little, or just right? Explaining deviations in loyalty from the Dirichlet Norm, International Journal of Research in Marketing, 14, 421-435.
-
(1997)
International Journal of Research in Marketing
, vol.14
, pp. 421-435
-
-
Bhattacharya, C.B.1
-
6
-
-
84979506993
-
Generic branding of New Zealand wine: From global allocator to global marketing
-
University of Siena, Italy
-
Brodie, R., Benson-Rea, M. and Lewis, N. (2008) Generic branding of New Zealand wine: from global allocator to global marketing. Paper presented at the 4th International Conference of the Academy of Wine Business Research, University of Siena, Italy.
-
(2008)
Paper Presented at the 4th International Conference of the Academy of Wine Business Research
-
-
Brodie, R.1
Benson-Rea, M.2
Lewis, N.3
-
7
-
-
84986105990
-
Consumer preferences of wine in Italy applying best: Worst scaling
-
Casini, L., Corsi, A.M. and Goodman, S. (2009) Consumer preferences of wine in Italy applying best: worst scaling, International Journal of Wine Business Research, 21(1), 64-78.
-
(2009)
International Journal of Wine Business Research
, vol.21
, Issue.1
, pp. 64-78
-
-
Casini, L.1
Corsi, A.M.2
Goodman, S.3
-
10
-
-
2942554810
-
A methodology for evaluating how product characteristics impact choice in retail settings with many zero observations: An application to restaurant wine purchase
-
Durham, C.A., Pardoe, I. and Vega, E. (2004) A methodology for evaluating how product characteristics impact choice in retail settings with many zero observations: an application to restaurant wine purchase, Journal of Agricultural and Resource Economics, 29(1), 112-131.
-
(2004)
Journal of Agricultural and Resource Economics
, vol.29
, Issue.1
, pp. 112-131
-
-
Durham, C.A.1
Pardoe, I.2
Vega, E.3
-
12
-
-
3843089630
-
Understanding brand performance measures: Using Dirichlet benchmarks
-
Ehrenberg, A.S.C., Uncles, M. and Goodhardt, G. (2003) Understanding brand performance measures: using Dirichlet benchmarks, Journal of Business Research, 57(12), 1307-1325.
-
(2003)
Journal of Business Research
, vol.57
, Issue.12
, pp. 1307-1325
-
-
Ehrenberg, A.S.C.1
Uncles, M.2
Goodhardt, G.3
-
13
-
-
70349871439
-
-
Euromonitor International Wine-Italy
-
Euromonitor International (2009) Wine-Italy. Available at: http://www.portal.euromonitor. com/portal/server.pt?control = SetCommunity&CommunitylD=206&PageID = 719&cached = false&space = CommunityPage (accessed 18 March 2008).
-
(2009)
Accessed 18 March 2008
-
-
-
14
-
-
21344492913
-
Excess behavioural loyalty for high share brands deviations from the Dirichlet model for repeat purchasing
-
Fader, P. and Schmittlein, D. (1993) Excess behavioural loyalty for high share brands deviations from the Dirichlet model for repeat purchasing, Journal of Marketing Research, 30(4), 478-493.
-
(1993)
Journal of Marketing Research
, vol.30
, Issue.4
, pp. 478-493
-
-
Fader, P.1
Schmittlein, D.2
-
15
-
-
0000196695
-
The Dirichlet: A comprehensive model of buying behaviour
-
Goodhardt, G., Ehrenberg, A.S.C. and Chatfield, C. (1984) The Dirichlet: a comprehensive model of buying behaviour, Journal of the Royal Statistical Society, 147(5), 621-655.
-
(1984)
Journal of the Royal Statistical Society
, vol.147
, Issue.5
, pp. 621-655
-
-
Goodhardt, G.1
Ehrenberg, A.S.C.2
Chatfield, C.3
-
16
-
-
70349881820
-
Influencers on choice in the on-premise environment: More international comparisons
-
February
-
Goodman, S., Lockshin, L. and Cohen, E. (2008) Influencers on choice in the on-premise environment: more international comparisons, Australian and New Zealand Grapegrower and Winemaker Journal, February, 76-78.
-
(2008)
Australian and New Zealand Grapegrower and Winemaker Journal
, pp. 76-78
-
-
Goodman, S.1
Lockshin, L.2
Cohen, E.3
-
20
-
-
0003747358
-
-
New York: Wiley Jacoby, J. and Chestnut, R. eds
-
Jacoby, J. and Chestnut, R. (eds) (1978) Brand Loyalty Measurement and Management. New York: Wiley.
-
(1978)
Brand Loyalty Measurement and Management
-
-
-
21
-
-
26044456453
-
Effective marketing of small brands: Niche positioning, attribute loyalty and direct marketing
-
Jarvis, W. and Goodman, S. (2005) Effective marketing of small brands: niche positioning, attribute loyalty and direct marketing, Journal of Product & Brand Management, 14(5), 292-299.
-
(2005)
Journal of Product & Brand Management
, vol.14
, Issue.5
, pp. 292-299
-
-
Jarvis, W.1
Goodman, S.2
-
22
-
-
70349865167
-
-
Paper presented at the 1st International Wine Marketing Colloquium, University of South Australia, Adelaide
-
Jarvis, W., Rungie, C. and Lockshin, L. (2003) Analysing wine behavioural loyalty. Paper presented at the 1st International Wine Marketing Colloquium, University of South Australia, Adelaide.
-
(2003)
Analysing Wine Behavioural Loyalty
-
-
Jarvis, W.1
Rungie, C.2
Lockshin, L.3
-
23
-
-
67651110372
-
Revealed preference analysis of red wine attributes using polarization
-
Jarvis, W., Rungie, C. and Lockshin, L. (2007a) Revealed preference analysis of red wine attributes using polarization, International Journal of Wine Business Research, 19(2), 127-138.
-
(2007)
International Journal of Wine Business Research
, vol.19
, Issue.2
, pp. 127-138
-
-
Jarvis, W.1
Rungie, C.2
Lockshin, L.3
-
24
-
-
34547625021
-
The polarization method for merging data files and analysing loyalty to product attributes, process and brand in revealed preference
-
Jarvis, W., Rungie, C. and Lockshin, L. (2007b) The polarization method for merging data files and analysing loyalty to product attributes, process and brand in revealed preference, International Journal of Market Research, 49(4), 489-513.
-
(2007)
International Journal of Market Research
, vol.49
, Issue.4
, pp. 489-513
-
-
Jarvis, W.1
Rungie, C.2
Lockshin, L.3
-
25
-
-
33746763509
-
Using polarization to identify variations in behavioural loyalty to price tiers
-
Jarvis, W., Rungie, C., Goodman, S. and Lockshin, L. (2006) Using polarization to identify variations in behavioural loyalty to price tiers, Journal of Product & Brand Management, 15(4), 257-264.
-
(2006)
Journal of Product & Brand Management
, vol.15
, Issue.4
, pp. 257-264
-
-
Jarvis, W.1
Rungie, C.2
Goodman, S.3
Lockshin, L.4
-
26
-
-
18844448693
-
Customer intention to return online: Price perception, attribute-level performance, and satisfaction unfolding over time
-
Jiang, P. and Rosenbloom, B. (2005) Customer intention to return online: price perception, attribute-level performance, and satisfaction unfolding over time, European Journal of Marketing, 39(1/2), 150-174.
-
(2005)
European Journal of Marketing
, vol.39
, Issue.1-2
, pp. 150-174
-
-
Jiang, P.1
Rosenbloom, B.2
-
27
-
-
40249116592
-
Regional brand image and perceived wine quality: The consumer perspective
-
Johnson, R. and Bruwer, J. (2007) Regional brand image and perceived wine quality: the consumer perspective, International Journal of Wine Marketing, 19(4), 276-296.
-
(2007)
International Journal of Wine Marketing
, vol.19
, Issue.4
, pp. 276-296
-
-
Johnson, R.1
Bruwer, J.2
-
28
-
-
0000920657
-
Niching versus change-of-pace brands: Using purchase frequencies and penetration rate to infer brand positioning
-
Kahn, B., Kalwani, M. and Morrison, D. (1988) Niching versus change-of-pace brands: using purchase frequencies and penetration rate to infer brand positioning, Journal of Marketing Research, 25(2), 384-390.
-
(1988)
Journal of Marketing Research
, vol.25
, Issue.2
, pp. 384-390
-
-
Kahn, B.1
Kalwani, M.2
Morrison, D.3
-
29
-
-
0009217709
-
Maximum likelihood estimation of zero-order models given variable numbers of purchases per household
-
Kalwani, M. (1980) Maximum likelihood estimation of zero-order models given variable numbers of purchases per household, Journal of Marketing Research, 17(4), 547-551.
-
(1980)
Journal of Marketing Research
, vol.17
, Issue.4
, pp. 547-551
-
-
Kalwani, M.1
-
30
-
-
0017416896
-
A parsimonious description of the Hendry system
-
Kalwani, M. and Morrison, D. (1977) A parsimonious description of the Hendry system, Management Science, 23(5), 467-477.
-
(1977)
Management Science
, vol.23
, Issue.5
, pp. 467-477
-
-
Kalwani, M.1
Morrison, D.2
-
34
-
-
70349881778
-
Wine Australia: A better umbrella?
-
Lockshin, L. (2005) Wine Australia: a better umbrella?, Wine Industry Journal, 20(3), 23-24.
-
(2005)
Wine Industry Journal
, vol.20
, Issue.3
, pp. 23-24
-
-
Lockshin, L.1
-
35
-
-
28444473410
-
Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice
-
Lockshin, L., Jarvis, W., D'Hauteville, F. and Perrouty, J.-P. (2006) Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice, Food Quality and Preference, 17, 166-178.
-
(2006)
Food Quality and Preference
, vol.17
, pp. 166-178
-
-
Lockshin, L.1
Jarvis, W.2
D'Hauteville, F.3
Perrouty, J.-P.4
-
36
-
-
1842805222
-
Why stated preference discrete choice modelling is not conjoint analysis (and what SPDCM is)
-
Louviere, J.J. (2000) Why stated preference discrete choice modelling is not conjoint analysis (and what SPDCM is), Memetrics White Paper, 1, 1-11.
-
(2000)
Memetrics White Paper 1
, pp. 1-11
-
-
Louviere, J.J.1
-
37
-
-
30744453227
-
Influence of purchase place and consumption frequency over quality wine preferences
-
Martinez-Carrasco Martinez, L., Brugarolas MollA-BauzA, M.M., Del Campo Gomis, F.J. and Martinez Povera, A. (2006) Influence of purchase place and consumption frequency over quality wine preferences, Food Quality and Preference, 17, 315-327.
-
(2006)
Food Quality and Preference
, vol.17
, pp. 315-327
-
-
Martinez-Carrasco Martinez, L.1
Brugarolas Molla-Bauza, M.M.2
Del Campo Gomis, F.J.3
Martinez Povera, A.4
-
38
-
-
0002567040
-
On the compound multinomial distribution, the multivariate betadistribution, and correlations among proportions
-
Mosimann, J. (1962) On the compound multinomial distribution, the multivariate betadistribution, and correlations among proportions, Biometrika, 49, 65-82.
-
(1962)
Biometrika
, vol.49
, pp. 65-82
-
-
Mosimann, J.1
-
41
-
-
34249028627
-
Influential factors affecting food choices of consumers when eating outside the household in Trinidad, West indies
-
Narine, T. and Badrie, N. (2007) Influential factors affecting food choices of consumers when eating outside the household in Trinidad, West indies, Journal ofFood Products Marketing, 13(1), 19-29.
-
(2007)
Journal of Food Products Marketing
, vol.13
, Issue.1
, pp. 19-29
-
-
Narine, T.1
Badrie, N.2
-
42
-
-
70349862082
-
Marketing and branding wine
-
L. Thach and T. Matz (eds Elmsford: Miranda Press
-
Nowak, L., Wagner, P. and Arnold, J. (2008) Marketing and branding wine, in: L. Thach and T. Matz (eds) Wine-A Global Business, 2nd edn. Elmsford: Miranda Press, 155-176.
-
(2008)
Wine-A Global Business, 2nd Edn.
, pp. 155-176
-
-
Nowak, L.1
Wagner, P.2
Arnold, J.3
-
43
-
-
0042424936
-
Conceptual and operational aspects of brand loyalty: An empirical investigation
-
Odin, Y., Odin, N. and Valette-Florence, P. (2001) Conceptual and operational aspects of brand loyalty: an empirical investigation, Journal of Business Research, 53, 75-84.
-
(2001)
Journal of Business Research
, vol.53
, pp. 75-84
-
-
Odin, Y.1
Odin, N.2
Valette-Florence, P.3
-
45
-
-
33751538353
-
Relationship quality as predictor of B2B customer loyalty
-
Rauyruen, P. and Miller, K.E. (2007) Relationship quality as predictor of B2B customer loyalty, Journal of Business Research, 60(1), 21-31.
-
(2007)
Journal of Business Research
, vol.60
, Issue.1
, pp. 21-31
-
-
Rauyruen, P.1
Miller, K.E.2
-
47
-
-
70349849650
-
-
Brandweek, BPI Communications, 9 November
-
Ries, A. (1998) Checking the brandbook, Brandweek, BPI Communications, 9 November.
-
(1998)
Checking the Brandbook
-
-
Ries, A.1
-
48
-
-
24644437859
-
The multi-faceted dimension of packaging marketing logistic or marketing tool?
-
Rundh, B. (2005) The multi-faceted dimension of packaging marketing logistic or marketing tool? British Food Journal, 107(9), 670-684.
-
(2005)
British Food Journal
, vol.107
, Issue.9
, pp. 670-684
-
-
Rundh, B.1
-
49
-
-
33750973073
-
Look after me and i will look after you
-
Rundle-Thiele, S. (2006) Look after me and i will look after you, Journal of Consumer Marketing, 23(7), 414-420.
-
(2006)
Journal of Consumer Marketing
, vol.23
, Issue.7
, pp. 414-420
-
-
Rundle-Thiele, S.1
-
50
-
-
84986104516
-
A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
-
Rundle-Thiele, S. and Bennet, R. (2001) A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets, Journal of Product & Brand Management, 10(1), 25-37.
-
(2001)
Journal of Product & Brand Management
, vol.10
, Issue.1
, pp. 25-37
-
-
Rundle-Thiele, S.1
Bennet, R.2
-
51
-
-
84986119998
-
Assessing the performance of brand loyalty measures
-
Rundle-Thiele, S. and Maio Mackay, M. (2001) Assessing the performance of brand loyalty measures, Journal of Services Marketing, 15(7), 529-546.
-
(2001)
Journal of Services Marketing
, vol.15
, Issue.7
, pp. 529-546
-
-
Rundle-Thiele, S.1
Maio MacKay, M.2
-
52
-
-
5444234100
-
-
Unpublished doctoral dissertation, University of South Australia, Adelaide
-
Rungie, C. (2000) Heterogeneity in brand choice, Unpublished doctoral dissertation, University of South Australia, Adelaide.
-
(2000)
Heterogeneity in Brand Choice
-
-
Rungie, C.1
-
53
-
-
70349866324
-
How to estimate the parameters of the Dirichlet Model using likelihood theory in excel
-
Rungie, C. (2003) How to estimate the parameters of the Dirichlet Model using likelihood theory in excel, Marketing Bulletin, 14(3), 1-9.
-
(2003)
Marketing Bulletin
, vol.14
, Issue.3
, pp. 1-9
-
-
Rungie, C.1
-
54
-
-
70349871397
-
-
preparation Repeated choice
-
Rungie, C. (in preparation) Repeated choice.
-
-
-
Rungie, C.1
-
55
-
-
70349862083
-
Research note: Calculation of theoretical brand performance measures from the parameters of the Dirichlet model
-
Rungie, C. and Goodhardt, G. (2004) Research note: calculation of theoretical brand performance measures from the parameters of the Dirichlet model, Marketing Bulletin, 15, 1-19.
-
(2004)
Marketing Bulletin
, vol.15
, pp. 1-19
-
-
Rungie, C.1
Goodhardt, G.2
-
57
-
-
34547631354
-
A standard error estimator for the polarization index: Assessing the measurement error in one approach to the analysis of loyalty
-
Rungie, C., Brown, B., Laurent, G. and Rundrapatna, S. (2005) A standard error estimator for the polarization index: assessing the measurement error in one approach to the analysis of loyalty, Marketing Bulletin, 16, 1-11.
-
(2005)
Marketing Bulletin
, vol.16
, pp. 1-11
-
-
Rungie, C.1
Brown, B.2
Laurent, G.3
Rundrapatna, S.4
-
58
-
-
70349852748
-
Revealed preference attribute modelling using repeated purchases
-
Rungie, C., Laurent, G., Mtimet, N. and Jarvis, W. (2006) Revealed preference attribute modelling using repeated purchases, Marketing Bulletin, 17, 1-6.
-
(2006)
Marketing Bulletin
, vol.17
, pp. 1-6
-
-
Rungie, C.1
Laurent, G.2
Mtimet, N.3
Jarvis, W.4
-
59
-
-
0009279859
-
A model of TV show loyalty
-
Sabavala, D. and Morrison, D.G. (1977) A model of TV show loyalty, Journal of Advertising Research, 17(6), 35-43.
-
(1977)
Journal of Advertising Research
, vol.17
, Issue.6
, pp. 35-43
-
-
Sabavala, D.1
Morrison, D.G.2
-
61
-
-
35548960938
-
The importance of packaging attributes: A conjoint analysis approach
-
Silayoi, P. and Speece, M. (2007) The importance of packaging attributes: a conjoint analysis approach, European Journal of Marketing, 41(11/12), 1495-1517.
-
(2007)
European Journal of Marketing
, vol.41
, Issue.11-12
, pp. 1495-1517
-
-
Silayoi, P.1
Speece, M.2
-
62
-
-
47849105649
-
Measuring consumer loyalty to product variants
-
Singh, J., Ehrenberg, A.S.C. and Goodhardt, G. (2008) Measuring consumer loyalty to product variants, International Journal of Market Research, 50(4), 513-532.
-
(2008)
International Journal of Market Research
, vol.50
, Issue.4
, pp. 513-532
-
-
Singh, J.1
Ehrenberg, A.S.C.2
Goodhardt, G.3
-
63
-
-
3843111114
-
The relationship between customer loyalty and purchase incidence
-
Stern, P. and Hammond, K. (2004) The relationship between customer loyalty and purchase incidence, Marketing Letters, 15(1), 5-19.
-
(2004)
Marketing Letters
, vol.15
, Issue.1
, pp. 5-19
-
-
Stern, P.1
Hammond, K.2
-
65
-
-
33645685690
-
Brand purchasing by older consumers: An investigation using the Juster Scale and the Dirichlet Model
-
Uncles, M. and Lee, D. (2006) Brand purchasing by older consumers: an investigation using the Juster Scale and the Dirichlet Model, Marketing Letters, 17, 17-29.
-
(2006)
Marketing Letters
, vol.17
, pp. 17-29
-
-
Uncles, M.1
Lee, D.2
-
66
-
-
21844507978
-
Patterns of buyer behaviour: Regularities, models and extensions
-
Uncles, M., Ehrenberg, A.S.C. and Hammond, K. (1995) Patterns of buyer behaviour: regularities, models and extensions, Marketing Science, 14(3), 71-78.
-
(1995)
Marketing Science
, vol.14
, Issue.3
, pp. 71-78
-
-
Uncles, M.1
Ehrenberg, A.S.C.2
Hammond, K.3
-
67
-
-
84986104582
-
Packaging communication: Atten-tional effects of product imagery
-
Underwood, R.L., Klein, N.M. and Burke, R.R. (2001) Packaging communication: atten-tional effects of product imagery, Journal of Product & Brand Management, 10(7), 403-422.
-
(2001)
Journal of Product & Brand Management
, vol.10
, Issue.7
, pp. 403-422
-
-
Underwood, R.L.1
Klein, N.M.2
Burke, R.R.3
-
69
-
-
85057585674
-
The role of intrinsic (sensory) cues and the extrinsic cues of country of origin and price on food product evaluation
-
SupAgro Montpellier, Montpellier
-
Veale, R., Quester, P. and Karunaratna, A. (2006) The role of intrinsic (sensory) cues and the extrinsic cues of country of origin and price on food product evaluation. Paper presented atthe 3rd International Wine Business Research Conference, SupAgro Montpellier, Montpellier.
-
(2006)
Paper Presented Atthe 3rd International Wine Business Research Conference
-
-
Veale, R.1
Quester, P.2
Karunaratna, A.3
-
71
-
-
0030505434
-
Can package size accelerate usage volume?
-
Wansink, B. (1996) Can package size accelerate usage volume?, Journal of Marketing, 60(3), 1-14.
-
(1996)
Journal of Marketing
, vol.60
, Issue.3
, pp. 1-14
-
-
Wansink, B.1
-
72
-
-
20644432207
-
Bottomless bowls: Why visual cues of portion size may influence intake
-
Wansink, B., Painter, J.E. and North, J. (2005) Bottomless bowls: why visual cues of portion size may influence intake, Obesity Research, 13(1), 93-100.
-
(2005)
Obesity Research
, vol.13
, Issue.1
, pp. 93-100
-
-
Wansink, B.1
Painter, J.E.2
North, J.3
-
73
-
-
2442538190
-
What influences the relationship between customer satisfaction and repurchase intention? investigating the effects of adjusted expectations and customer loyalty
-
Yi, Y. and La, S. (2004) What influences the relationship between customer satisfaction and repsurchase intention? investigating the effects of adjusted expectations and customer loyalty, Psychology and Marketing, 21(5), 351-373.
-
(2004)
Psychology and Marketing
, vol.21
, Issue.5
, pp. 351-373
-
-
Yi, Y.1
La, S.2
|