Effective marketing of small brands: Niche positions, attribute loyalty and direct marketing

Journal of Product and Brand Management

Volumn 14, Issue 5, 2005, Pages 292-299

  Jarvis, Wade ^a   Goodman, Steven ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

Brand loyalty; Brands; Niche marketing; Pricing; Wines

Indexed keywords

EID: 26044456453     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510616322     Document Type: Article

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