The red sneakers effect: Inferring status and competence from signals of nonconformity

Journal of Consumer Research

Volumn 41, Issue 1, 2014, Pages 35-54

  Bellezza, Silvia ^a   Gino, Francesca ^a   Keinan, Anat ^a  

^a HARVARD BUSINESS SCHOOL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84901244460     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/674870     Document Type: Article

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